Marketing Strategy
Build a strong digital presence and professional image that inspires trust and naturally attracts patients.
Be visible where your patients are looking
In Morocco, 78% of patients search for a dentist online before booking. A professional digital presence is no longer optional: Google My Business, optimized website, active social media and patient reviews have become the top choice criteria. LYNE MEDICAL deploys a complete marketing strategy, adapted to the dental profession regulatory context and local search habits.
Dental marketing in numbers
Your strategy pillars
Visual identity & Branding
A coherent, professional brand image that differentiates you.
- ✓Professional logo creation: 3 proposals, color/monochrome/favicon variations
- ✓Complete brand guidelines: color palette, typography, usage rules
- ✓Print materials: business cards, prescriptions, stamp, patient file, signage
- ✓Digital assets: social media banners, email signature, document headers
- ✓Clinic ambiance: waiting room display, welcome screen visual identity
Website & SEO
A professional responsive website optimized to be found by patients in your area.
- ✓Showcase site: clinic presentation, team, services, equipment, photo gallery
- ✓Local SEO: optimization for "dentist + city", schema.org LocalBusiness/Dentist markup
- ✓Targeted service pages: implantology, orthodontics, aesthetics, pediatric dentistry...
- ✓Integrated online booking module (Doctolib or custom form)
- ✓Dental health blog: educational content, FAQ, hygiene tips (content strategy)
Social media & Content
Create an engaged community around your clinic and expertise.
- ✓Profile creation and optimization: Instagram, Facebook, TikTok, LinkedIn
- ✓Monthly editorial calendar: 12-16 posts/month (before/after, tips, behind-the-scenes)
- ✓Visual content production: professional clinic photos, short videos (Reels)
- ✓Community management: comment replies, private messages, reviews
- ✓Awareness campaigns: themed days (oral hygiene, implants…)
Google My Business & E-reputation
Dominate local Google results and build a 5-star reputation.
- ✓Google My Business creation and verification: category, hours, photos, services
- ✓Complete optimization: description, FAQ, attributes, regular Google posts
- ✓Review collection strategy: post-consultation email, QR code in waiting room
- ✓Review management: professional response to every review (positive and negative)
- ✓E-reputation monitoring: Google alerts, mention tracking, monthly report
Recommended marketing budget
Tailor-made budget based on your project, goals, and local market
| Item | Budget | Frequency |
|---|---|---|
| Website (creation) | Custom quote | one-time |
| SEO & site maintenance | Custom quote | recurring |
| Community management | Custom quote | recurring |
| Google Ads (if activated) | Custom quote | recurring |
| Photo/video shoot | Custom quote | 1-2x/year |
| Print materials | Custom quote | one-time |
| Overall budget adjusted after a project audit | ||
Strategy deployment
Month 1
Visual identity, website creation, Google My Business.
Month 2
Social media launch, SEO, photo shoot.
Month 3
Grand opening campaigns, first reviews collection.
Month 4-6
Continuous optimization, data analysis, adjustments.
Patient acquisition
From first patients to a fully booked calendar: acquisition, activation and retention.
Grand opening event
An impactful launch to immediately make your clinic known.
Targeted digital advertising
Geolocalized campaigns to reach patients in your area.
Partnerships & local network
Build a referral network in your geographic area.
Retention & word-of-mouth
Turn every satisfied patient into a clinic ambassador.
- →Visual identity and website live
- →Google My Business created and optimized
- →Active social media (opening teaser)
- →Inauguration invitations sent
- →Grand opening and open house days
- →Google Ads and Facebook Ads campaigns
- →Free checkup for first patients
- →First Google reviews collected
- →Pharmacy and doctor partnerships activated
- →Referral program launched
- →Regular social media content
- →First corporate agreements
- →ROI analysis per acquisition channel
- →Advertising budget adjustments
- →Active retention program
- →Target: 6-8 patients/day reached
Visibility
Be found: SEO, Google My Business, social media.
Attraction
Create desire: pro site, positive reviews, quality content.
Conversion
Facilitate booking: online, phone, WhatsApp.
Satisfaction
Deliver a memorable experience from the first visit.
Retention
Recalls, referrals, follow-up -> patient returns and recommends.
Get known before you even open
A well-deployed marketing strategy guarantees patients from your very first day.
Build my marketing strategy